How to Approach the Youth in your Marketing Efforts
A significant portion of the population is comprised of millennials. Generation Z members also take up another significant portion of the overall population. When you put those two groups together; you find that they make up about half the overall population in the country. As a business entity, more so the marketing department, this number is one you cannot afford to ignore.
That combination of youth in the overall population shares some special characteristics; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is a roadmap to take when marketing to Gen Z and the millennials.
These groups are interested in great experiences. The older generations were interested in the functionality of a product or service. Your marketing language to the younger generations has to focus on the experience, not the products and services delivering those experiences. You therefore need to show them what impact your products and services bring to their lifestyle.
You need to focus more on online marketing. You are dealing with generations that do not know what life is without the internet and smart gadgets. They are not familiar with spending time offline. It, therefore, makes sense to try and market to them where you are certain they will be found. Social media platforms will replace all your print and traditional media options.
They are also interested in finding out what your brand is all about. You cannot expect them to buy a product on the basis that it works. They want to know if the vision and mission of the brand behind the product is one they can concur with. It helps if your brand is one that takes into consideration some of their major issues. They normally show concern for things like global warming and climate change. By selling eco-friendly products, they will become more interested in your brand.
You need to then think along the lines of gamification marketing. The marketing option is one that relies on gaming techniques like ranking lists, competition, and scoring systems. You can tell when you decide to sell fitness devices. You can introduce competitions in various spots in the country were the customers will try and outrun each other. There will be the use of the connected devices, and the sharing of their data already has them appreciating your products. You end up with a lot of attention focused on the products, and buyers ready to spend on them.
There are a lot of challenges when it comes to marketing to Gen Z and millennials. They have the most diverse and dynamic tastes and preferences. But when you apply the tips shared on this guide, your chances of capturing a sizable share of that population increases.
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